All 8 suggestions that Kurt Vonnegut makes are on the money. The one that I think is the most Valuable is, “Keep it simple”. If you take into account how readers read on the internet, simple is best.
We read differently online. We read faster, scanning blog posts and articles. If we write with that in mind, avoiding complex language and obscure words, the internet reader will absorb more of our message.
This article will help the beginner copywriter as well as the seasoned pro.
Read the full article: The Kurt Vonnegut Guide to Great Copywriting: 8 Rules That Apply to Anyone